Serving York & surrounding areas — expanding soon →

Privacy Policy.

We keep it simple — because we don't do anything complicated with your information.

Last updated: April 2026

This privacy policy explains what personal data Pebbles collects, why we collect it, how we use it, and your rights under UK GDPR. We're a small local business and we genuinely don't do anything clever or opaque with your data.

Who we are

Pebbles is a dog waste removal service based in York, North Yorkshire. We trade as Pebbles (also known as Pebbles Collection). You can contact us at:

What data we collect

Enquiries and quotes

When you submit a contact form or quote request on our website, we collect the information you provide — typically your name, email address, phone number, postcode, and any details about the service you're interested in. We use this to respond to your enquiry and provide a quote.

Waitlist sign-ups

When you join a waitlist for an area where we're not yet operating, we collect your email address. We use this only to contact you when we launch in your area. We will send you one email when we open bookings there and then remove your address from the waitlist unless you become a customer.

Customers

If you become a Pebbles customer, we hold your name, address, contact details, and service details (such as gate access information) for the purpose of delivering your service. We also send you a photo confirmation after each visit.

Website analytics

Our website may use basic analytics tools (such as Google Analytics) to understand how visitors use the site — for example, which pages are most visited and how people find us. This data is aggregated and anonymised and is not linked to any individual unless you have given consent for personalised tracking via your browser settings.

Legal basis for processing

Under UK GDPR, we need a legal basis to process personal data. The bases we rely on are:

  • Legitimate interests — responding to enquiries you've sent us, running our service efficiently, and marketing to people who have contacted us about our services.
  • Consent — for waitlist sign-ups, where you've actively opted in by submitting your email address.
  • Contract — for customers, to fulfil the service agreement.

How we use your data

We use your data to:

  • Respond to enquiries and provide quotes
  • Deliver the service you've paid for
  • Send you service-related communications (appointment reminders, visit confirmations)
  • Notify waitlist members when we launch in their area
  • Improve our website and understand how people find us

We do not sell your data to third parties. We do not use your data for automated decision-making or profiling. We do not send marketing emails unless you are an existing customer or have explicitly signed up to hear from us.

Who we share data with

We share your data only where necessary to operate:

  • Web3Forms — our contact and quote forms send submissions via Web3Forms, a third-party form processing service. Web3Forms processes form data on our behalf. Their privacy policy is available at web3forms.com/privacy.
  • Google — we may use Google Analytics for anonymised website traffic data, and Google Workspace for business email. Google's privacy policy is at policies.google.com/privacy.

We do not use any other third-party marketing platforms, CRM software, or data brokers.

How long we keep your data

  • Enquiries that don't lead to a booking: we keep these for up to 12 months in case you get back in touch, then delete them.
  • Waitlist sign-ups: held until we launch in your area and send the notification email, after which your address is removed unless you become a customer.
  • Customer records: held for the duration of your service plus 3 years for accounting and dispute resolution purposes, then deleted.

Your rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Correction — ask us to correct inaccurate or incomplete data
  • Erasure — ask us to delete your data (subject to any legal obligations to retain it)
  • Objection — object to us processing your data on the basis of legitimate interests
  • Restriction — ask us to restrict processing while a complaint is being resolved
  • Portability — request your data in a portable format
  • Withdraw consent — if we're processing on the basis of consent (e.g. waitlist), you can withdraw at any time by emailing us

To exercise any of these rights, email us at pickuppebbles@gmail.com. We'll respond within one month.

Cookies and tracking

We use a small number of cookies and similar technologies on this website. We group them into two categories:

Essential (always on)

These are needed for the site to work — for example, remembering that you've made a cookie choice, or handling form submissions. They don't track you and don't require consent under UK law.

Analytics and advertising (only with your consent)

When you visit the site for the first time, you'll see a banner asking whether you accept analytics and advertising cookies. Nothing in this category loads unless you click Accept. The tools we use in this category are:

  • Google Analytics 4 — helps us understand which pages people visit and how they find us. See Google's privacy policy.
  • Meta Pixel (Facebook) — lets us measure how our Facebook and Instagram ads are performing and show relevant ads to people who've visited the site. See Meta's privacy policy.

If you click Reject, neither of these will load and no analytics or advertising data will be collected from your visit. You can change your mind at any time by clicking Cookie settings, or by clearing your browser storage for this site.

You can also block cookies directly in your browser. The ICO has guidance on how to do this at ico.org.uk.

Data security

We take reasonable steps to keep your data secure. Our website is served over HTTPS. Form submissions are handled via Web3Forms' secure infrastructure. Customer data held in our business systems is accessible only to the Pebbles team.

Changes to this policy

We may update this policy occasionally. The date at the top of this page shows when it was last revised. If we make significant changes, we'll note them here.

Complaints

If you're unhappy with how we've handled your data, you have the right to complain to the Information Commissioner's Office (ICO) — the UK's data protection regulator. You can contact the ICO at ico.org.uk or on 0303 123 1113.

We'd always prefer you to contact us first so we can try to resolve any concern directly.